Skip to content
← Best of the week
AI Marketer

Marketing and AI search studies this week

Data studies, benchmarks and surveys about search, AI answers, ads and buyers, published this week.

Updated Nov 12, 2026. Read from 44 sources every four hours.

See the full ranked list Free account. No card.
  1. 1StudyWorth trying this weekFirst seen Nov 12, 2026

    Does posting more on TikTok actually help? The same creators got 7.4x the views in weeks with 6 or 7 posts vs weeks with 1, even though…

    Posts that week Total views vs their 1-post weeks Median post vs their 1-post weeks 1 1x same 2 2.1x +5% 3 3.2x -10% 4-5 4.9x -11% 6-7 7.4x -15% 8-14 11.2x -20% 15+ 20.4x -28% The totals grow faster than the number of posts because more posts means more…

  2. 2StudyWorth knowingFirst seen Nov 12, 2026

    Your Dashboard Can’t See Your AI Traffic

    Your dashboard has a blind spot. My team looked at a thousand ChatGPT search sessions. 31% of people took action without visiting another website. Only 18% clicked through to the brand’s site. Someone hears your name in ChatGPT, then types your brand into…

  3. 3StudyWorth knowingFirst seen Nov 12, 2026

    The 100 Most Mentioned Brands in ChatGPT (November 2026)

    We counted how many of 5.5 million US ChatGPT answers mention each brand. Walmart comes first, named in 95,605 answers, almost twice as many as second-placed Target. Stores take six of the top 10 spots. Carmakers make up 15 of …

  4. 4StudyWorth knowingFirst seen Nov 12, 2026

    Connecting with shoppers when the buyer Is not human by Optimove

    Optimove’s 2026 research found 72% of U.S. shoppers now use AI tools like ChatGPT, Claude, or Gemini for shopping ideas or gift recommendations, and nearly half do so regularly. New research from McKinsey confirms the shift is global. Its survey of roughly…

  5. 5StudyWorth knowingFirst seen Nov 12, 2026

    Custom Ad Algorithms Are Helping Schibsted Media Win Budgets Back From Meta

    For years, ad budgets have been shifting from the open web and independent publishers to walled garden platforms like Meta. But recently, that shift has begun to reverse a bit. Nearly two thirds – 63.9% – of advertisers have moved mobile budgets from walled…

  6. 6StudyWorth knowingFirst seen Nov 12, 2026

    Open web traffic drops 12% since 2022 despite 24% more users, SparkToro finds

    Visits per web user fell 29.2% by Q3 2026 on SparkToro's math, squeezing publishers. Is the cause apps, AI answers, a Covid baseline or a revised user count?

  7. 7StudyWorth knowingFirst seen Nov 12, 2026

    76% of shoppers don't want AI agents buying for them, Salesforce finds

    Just 19% of personal AI agent users have used one at checkout, and 36% keep a separate card for it. With AI traffic up 104%, what do retailers' agents earn?

  8. 8StudyWorth knowingFirst seen Nov 12, 2026

    65% of US adults have turned to Reddit or TikTok when Google didn't help

    Gen Z hits 80%, yet 88% of all adults still used Google to pick their latest business. What do 1,014 answers say about search, AI and the business website?

  9. 9StudyFirst seen Nov 12, 2026

    Visits To The Top Million Websites Fell 12%, Data Shows via @sejournal, @MattGSouthern

    Data shows visits to the world's top million websites declined from an earlier peak, visits going to sites outside the top 100 barely changed.

  10. 10StudyFirst seen Nov 12, 2026

    Why An AI Usage Report Stopped Comparing AI With Search Engines via @sejournal, @MattGSouthern

    Graphite estimates AI assistants reached 76 billion monthly sessions worldwide and says it can no longer reliably compare AI search use with search engines.

11 more ranked this week.

AI Marketer in Spezia ranks every find as it lands, today and this week, with filters by kind and by source, and you can ask Spezia whether each one is worth your time.

Open AI Marketer

How it is ranked

  • Each item is judged for a founder or marketer growing a business with AI: how much it could cut the cost of a customer, lift conversion or reach, or save real time this week, whether it is new, and whether there is a real product, data or results behind it.
  • How hot it is where it was found counts too: points, stars, upvotes, views and likes, each on its own scale.
  • A find picked up in several places at once ranks higher than one seen once.
  • Today fades an item by half its lift every two days. This week ranks on quality alone.
  • Nobody pays to be listed.

More on AI Marketer: what it does and what it reads.

More from AI Marketer

Other desks